AdPredictive is an algorithm and data based technology provider. We use non-personally identifiable information about your interests to deliver relevant content and advertisements. AdPredictive uses information about the websites you visit and the content you enjoy to optimize your web experience. We care deeply about your privacy.
Overview of AdPredictive’s Technology
AdPredictive collects information about the websites that you visit and the advertisements that you see while online. You may encounter our Technology: when AdPredictive or one of our Business Partners purchase online advertisements on a website that you visit; and/or when one of our Business Partners places one of our web beacons on its website, which you visit. We use the information collected by our Technology in order to help make the ads you see more relevant to you, and for ad delivery and reporting purposes.
What information is collected?
We collect Non-Personally Identifiable Information (“Non-PII”). Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit, the referring URL and your computer’s operating system. It also may include, which and how many Business Partner web pages have been viewed, search terms entered on Business Partner websites, referring/exit pages, and the date and time an AdPredictive Ad was viewed. AdPredictive uses this information to analyze trends, identify the audience most likely to respond to an advertisement and to tailor advertisement placement accordingly. We also may aggregate this information and share it with AdPredictive’s affiliates, advertisers, employees, customers and Business Partners. We may share with third parties certain pieces of information, such as the number and types of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. We hold this information for a period of 5 years. Such information does not identify you individually.
Why is this information collected?
AdPredictive associates your browser with relevant interests and uses these to show interest-based ads. In addition to ads based on interest, AdPredictive also allows advertisers to show you ads based on your previous interactions with them, such as visits to their websites. Advertisers may not use this technology to identify you personally, but it enables advertisers to deliver much more relevant ads to groups of users who previously interacted with them.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at info@AdPredictive.com.
Cookies, Web Beacons, and Links
Disclosure of Information to Third Parties
We may share Non-PII collected via our Technology with Web Partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from Business Partners. This information cannot be used to contact or identify any person individually. We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person. Finally, we may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Third Party Advertising
Contacting the Website